Brand: Seven Daughters (Terlato) Creative Team: Knoxy (Photographer + Director), Alisa McIlrath (CD), Noahamin Taye (Art Director ), Allison Smith (EP)
"Celebrate It All”
Seven Daughters x Taraji
I had the privilege of being brought on by Synethic Pictures as an art director. I supported in the pre-production and production phase of the “Celebrate It All” campaign by developing and ideating set-ups, and supporting creative direction. I was also in charge of leading the pre-production deck that included choices for our set-ups, model selects, wardrobe, and food styling decisions.
Seven Daughters is a classic moscato wine sourced from Italy, and owned by Terlato, the luxury family-owned wine brand. In partnership with Taraji to re-launch this wine to the everyday consumer, we visually wanted to lean on the vibrancy Taraji natrually carries and the bond that comes from sisterhood.
Seven Daughters doesn’t represent your typical moscato. It brings the reason to celebrate no matter what the occasion, or non-occasion. Book Club with friends – let’s celebrate. A banner day for wine and cheese al fresco – let’s celebrate. Impromptu pool party – we CELEBRATE IT ALL.
Photographed and Edited by Knoxy Knox
Seven Daughters x Taraji
I had the privilege of being brought on by Synethic Pictures as an art director. I supported in the pre-production and production phase of the “Celebrate It All” campaign by developing and ideating set-ups, and supporting creative direction. I was also in charge of leading the pre-production deck that included choices for our set-ups, model selects, wardrobe, and food styling decisions.
Seven Daughters is a classic moscato wine sourced from Italy, and owned by Terlato, the luxury family-owned wine brand. In partnership with Taraji to re-launch this wine to the everyday consumer, we visually wanted to lean on the vibrancy Taraji natrually carries and the bond that comes from sisterhood.
Seven Daughters doesn’t represent your typical moscato. It brings the reason to celebrate no matter what the occasion, or non-occasion. Book Club with friends – let’s celebrate. A banner day for wine and cheese al fresco – let’s celebrate. Impromptu pool party – we CELEBRATE IT ALL.
Photographed and Edited by Knoxy Knox
Production Credits
Synethetic Pictures (Agency)
Allison Smith - Executive Producer
Knoxy - Photographer
Alisa McIlrath - Creative Director
Noahamin Taye - Art Director
Jenna Vasek - EP Assistant
Sevier Crespo - Line Producer
Aubree Reda - Production Manager
Luana Dunster - Production Coordinator
Stacey Sutherland - Location Manager
Aly Whitman - Digi Tech
Sally Montana - Lighting Tech/Gaffer
Alyson Aliano - Lighting Tech 1st Assistant
Joe McKay - Prop Stylist
Savannah Ryan - Prop Assistant
Donte Cooley - Prop Assistant
Tyna Hoang - Food Stylist
Chantael Duke - Food Stylist Assistant
Alvin Stillwell - Wardrobe Stylist
Wayman & Micah - Taraji’s Wardrobe Sylist
Marcela Osegueda - Hair
Leibi Carias - Makeup
Martha Phelan - Hair & Makeup Assistant
Saisha Beecham - Taraji’s Makeup
Tym Wallace - Taraji’s Hair
Tameka Jackson - Taraji’s Nail Manicurist
Models
Roxy Reyes, Bora Jasa, Reece Ford, Sandra Ruiz
Synethetic Pictures (Agency)
Allison Smith - Executive Producer
Knoxy - Photographer
Alisa McIlrath - Creative Director
Noahamin Taye - Art Director
Jenna Vasek - EP Assistant
Sevier Crespo - Line Producer
Aubree Reda - Production Manager
Luana Dunster - Production Coordinator
Stacey Sutherland - Location Manager
Aly Whitman - Digi Tech
Sally Montana - Lighting Tech/Gaffer
Alyson Aliano - Lighting Tech 1st Assistant
Joe McKay - Prop Stylist
Savannah Ryan - Prop Assistant
Donte Cooley - Prop Assistant
Tyna Hoang - Food Stylist
Chantael Duke - Food Stylist Assistant
Alvin Stillwell - Wardrobe Stylist
Wayman & Micah - Taraji’s Wardrobe Sylist
Marcela Osegueda - Hair
Leibi Carias - Makeup
Martha Phelan - Hair & Makeup Assistant
Saisha Beecham - Taraji’s Makeup
Tym Wallace - Taraji’s Hair
Tameka Jackson - Taraji’s Nail Manicurist
Models
Roxy Reyes, Bora Jasa, Reece Ford, Sandra Ruiz